Ritte DOS 8-Bit Kit by Spencer Canon

I'd like to go ahead and say there have been a lot of pretty great Ritte kits. There of course, was the first kit, with its PDM-inspired swoosh and the now iconic red, yellow and light blue. About the same time there was a very rare all-white version of that original design. Then there've been the different team kits, for Ritte Team, Women's Team, Cyclocross Team, Clever's Donuts Team, and the list goes on but I'm too impatient to keep naming them. We've had some different retail special edition kits, like the all-white Summer kit with the stripes around the chest and the "Ritte Los Angeles" kit that's available right now at Ritte dealers around the world. 

But one of my favorite special edition kits was the DOS kit featuring an 8-bit Ritte logo with the "R" enclosed by the classic curser from '80s computers you can probably still find at your local public library.

The 8-bit thing was a bit of a phase for us about a year ago. We did a series of bikes painted in 8-bit and a cap named after a popular video-game franchise from the 80s.

The "Player One" aero prototype sitting in front of a fancy stainless steel gate. 

I think it all started while training for the 2013 road season. I'm easily bored while riding solo and tempered the lonely training days by listening to podcasts and audiobooks. Among the many not-so-high-brow titles I pedaled to was a book called Ready Player One by Ernest Cline. It's a bit of an action-thriller for the ultra-nerdy and it's chock-full of 80's geek-culture trivia, with lots of long, detailed discussions of how to play ET the video game and exactly how many gigs or ram would be required to run a KIT from Knight Rider emulation. So I suppose all those Atari and Commodore 64 and War Games references filtered their way through the strata of my brain until all that came out of me were geeky, 8-bit designs. 

Including this "DOS" kit: 

In Summer of '13 we offered this kit for a limited time and, like many of our limited-release kits, people who missed out were exceedingly bummed. Frankly, I didn't even end up with one of these kits, and now I'm bummed too. And so I say fuck that. Let's make one more round of these wonderful kits we can let the handsome geek in all of us out in the sunshine. 

So until June 22nd you (and I) can pre-order the world-famous DOS kit. You'd be taking delivery around the end of August. I don't think we'll be revisiting the '80s anytime soon, so this is your chance to take advantage of a slight aberration in the universe of Ritte design. 

 

 

WCA Charity Bosberg Auction by Spencer Canon

The Women's Cycling Association works to support the growth and fair treatment of women in bicycle racing. It's a worthy cause that doesn't get enough attention. Because really, there's already enough dicks in cycling. At Ritte we're not equipped to rain money on good causes, but we can design and paint a custom, one-off Ritte Bosberg 3.0 for auction. All proceeds from the frame go to the WCA. Retail value of this frame and paint job is $2700, so this is also your chance to get a great deal and do some good while you're at it.

The eBay auction ends May 18th so Bid now. 

This WCA frame set is a totally unique paint job that won't ever be repeated.

This WCA frame set is a totally unique paint job that won't ever be repeated.

Dealer Spotlight: Sports Garage, Boulder Colorado by Spencer Canon

Sports Garage Bike Shop in Boulder Colorado is a special place. Tucked in at the foot of the Rockies, Sports Garage offers truly astonishing road and dirt riding just minutes from their door. They offer a great selection of bike brands and their knowledgeable crew of lovable misfits can guide you to exactly the right tools to get out there and ride. When we're looking to escape LA and go on a little "work vacation," we don't need much of an excuse to go visit Sports Garage. 

Believe it or not, the best part about SG isn't the location, its the people who work there: the guys and girls at SG make you feel right at home, which is how they made us feel, which is why whenever we visit we strip down to our underwear and watch Ellen on their flat screen.

So the next time you're in the Boulder area, drop by and say 'hi.' Maybe you'll catch one of their famous events, like Crocktoberfest or their awesome Farm to Table Ride. If you're lucky, maybe SG employee Alex Deibold will let you fondle his bronze medal from the Sochi Olympics!

We had a quick chat with Cameran Taylor, Manager at SG, to find out why SG is so special:

Sports Garage is built inside some kind of old warehouse grafted onto what looks like a tractor barn. We've been told what that kind of structure is called. A yurt maybe? 

Sports Garage is built inside some kind of old warehouse grafted onto what looks like a tractor barn. We've been told what that kind of structure is called. A yurt maybe? 

Ritte: What are some of the ways that Sports Garage interacts and connects with the local riding and racing scene?

Sports Garage: We just announced our monthly Farm to Table rides that will hopefully encourage people to come out and ride with the crew and then have dinner outside at a local farm. As far as team sponsorship goes, our philosophy is simple “support racers that are slower than the SG staff”…that might explain our decision to join forces with Justin Herd and his biker gang. We also sponsor a lovely group of women…Rivet/SportsGarage. And Joe Clemenzi.

R: What drew you to working with Ritte Cycles as a brand you sell?

SG: Aesthetic first, then we sent a scout to reconnoiter the home office, but what really sealed the deal was the Underbike Party and the story about how the company got its name.

The Sports Garage / Ritte Cycling Team practices spraying each other with beer before every training ride. Because beer spraying is training for winning.

The Sports Garage / Ritte Cycling Team practices spraying each other with beer before every training ride. Because beer spraying is training for winning.

R: Who's your pick for this years Ronde Van Vlaanderen?

SG: Devolder

Charming lockers for the staff. Apparently Cam likes Jazzercize. 

Charming lockers for the staff. Apparently Cam likes Jazzercize. 

R: What do you think the cycling community could use more of in 5 words or less?

SG: More root beer… less beer.

Pretend the cool neon Serotta sign is a cool neon Ritte sign. 

Pretend the cool neon Serotta sign is a cool neon Ritte sign. 

R: Do you have a favorite local ride?

SG: Commuting home on Cherryvale is pretty good, especially when the sun is setting and co-workers are trying to keep up.

Sports Garage is the only bike shop in America with stickers on the front door. 

Sports Garage is the only bike shop in America with stickers on the front door. 

R: What are some unique services or features of Sports Garage?

SG: In an aging pair of Quonset huts, our boy Zack has been perfecting his wheel building skills since the ’91…an upgrade that we highly recommend. Additionally, our staff is comprised of 3 fitters, 1 fit instructor, a photographer, 2 mechanics, an Australian, a Sochi Olympic Bronze medalist, and mike who stands up when he rides.

R: Thanks, Cam! 

Dealer Spotlight: Cykel San Francisco by Spencer Canon


From our office in Los Angeles, a stunning drive north along the California coast will bring you to San Francisco, the home of Cykel SF. These fine folks have been a Ritte dealer since 2011 and we couldn't be prouder of them. A boutique full service shop, Cykel takes pride in stocking only the products they'd use themselves. They offer a range of services, including expert bicycle fitting, and even have a rotating display of artwork from local artists. If you happen to be in the San Fran area, Cykel is a perfect spot to not only get your butt on a Ritte but to get said butt fine tuned for optimal bicycle awesomeness.

We sat down and asked Nik and the folks at Cykel some questions about their shop and the SF cycling scene.

What inspired you to start Cykel in SF?

We decided to start Cykel because we wanted to create what we felt was our ideal bike shop in terms of service, merchandise and community. I had wanted to do this for many years and when my brother moved to SF, Rocio and I felt it was a great opportunity since I had always envisioned this as a family endeavor. We formed the original team with that as our inspiration, a family that loves to ride bikes.  


What are some of the ways that Cykel interacts and connects with the local riding and racing scene?

We have sponsored the Metromint Giro di San Francisco Criterium in past years and last year we sponsored a cyclocross team together with Vive la Tarte. We host our own weekend group rides and this year, we have new collaborations with the San Francisco Cycling Club and we’re sponsoring Wheeltalk Road, a men and women road cycling team.

What drew you to working with Ritte Cycles as a brand you sell?

Our relationship with Ritte started around the same time as the shop was being born. We had seen what Spencer was doing with the brand at interbike and we were really excited about where the brand was going. As a company it was fun and unique and the design was clean and fresh, exactly what we were looking for.

 

Who's your pick for this years Ronde Van Vlaanderen?

Tom Boonen…he’s riding it, right?



What do you think the cycling community could use more of in 5 words or less?

No more online mega discounting.

 

Do you have a favorite local ride?

My favorite local ride is a headlands loop on a beautiful San Francisco day with the wind in my hair, the sun in my face and my high-vis pink Vlaanderen between my freshly shaven, embrocationed legs. Basically, any ride that ends with coffee.

 

Best CX hand-up you've ever received?

I normally don’t ride cross, but when I do, I prefer Dos Equis.

 

What are some unique services or features of Cykel?

Cykel’s bike fits are one of our unique services. Our fit method is very hands on and we take a more holistic approach to fittings. We offer full bike fits with a purchase of a Ritte frame or full build and it’s also a service on its own that anyone with a Road, cyclocross, track or TT bike can get. We are a full service shop, we offer repairs on all kinds of bikes with quick turnaround. We showcase local artists and host event for them every other month but of course our finest asset is always the infamous ZoeDumplin, our drooly English bulldog.


So if you’re in the area or even visiting and would like to see a Ritte with your own eyeballs, please stop by and say “hi” to Niklas, Rocio, Chris and of course Zoe Dumplin’.

Ritte Women's Team and the WCA Join the Ride by Spencer Canon

Last September I had the opportunity to meet and race with Lauren Komanski of the Women's Cycling Association (WCA) in Ireland, after a couple of pints their wheels were turning about how Ritte could get involved in the WCA. When the idea of hosting a ride as part of the "Join the Ride" tour came up it was a no brainier, with Ritte's local connections and the WCA following we knew we would be able to put on a great event! The ride was hosted at the beautiful new cycling-themed restaurant/bar/watering hole Pedaler's Fork. After a couple months of planning and making sure every last detail was taken care of it was time for the event... and here came the rain! But even through we experienced some truly Belgian weather on the day of the event, hundreds of cyclists still showed up, including a huge turnout of local women cyclists and we all pushed through muck and had a great ride in the Santa Monica Moutains.

Thank you everyone who came out and supported the event and the WCA . The Ritte Women's Team may not be a pro team or even an NRC team but we are determined to be a part of the movement that is changing women's cycling and racing. A special thank you to Pedaler's Fork for the amazing hospitality and the WCA for allowing us to get on board and get involved.  Be on the look out for a "Join the Ride" tour near you.  Thank you to the RWT sponsors who donated to the event: Giro,Chris KingMission WorkshopPedaler's ForkAmgen Tour of CaliforniaSramB4-T9, 10- speed coffee and many more! photos by Nick Kova

--Kelli