There are some great trails just minutes from our office, so sometimes work has to wait.
We typically begin the design of a new frame with some sketches and a mound of clay.
When a frame is designed inside a computer from start to finish, you can't touch it. You can't really see how the surfaces blend into each other or how all the parts fit. The computer leaves too much to the imagination. So we start things a little old school. Once the clay version is sussed out, the 3D modeler has more too work with and we can create a perfect virtual version ready to be made into a mold from which a prototype carbon frame will take shape. If all goes according to schedule, about a year from now the finished product will be racing somewhere near you. Not bad for something that could have become a soup bowl or an ash tray!
Everybody Rittes in their own way.
Good design has always been important for us; so throughout the past Century we have enlisted the best graphic designers to help express our company image. We'd always heard stories that greats like Rand and Brockmann had done Ritte posters, but assumed their work was lost forever.
But just a few weeks ago, we had a visit from the renowned cycling historian Snakehawk from Superissimo, who brought with him several posters he'd recently recovered from the trunk of a Festina team vehicle. It was such a treat to see these rare artworks in person. And it gave those of us at Ritte a better sense of our own history.
Interbike is always a hectic time for us: prepping show bikes, setting up meetings, packing confetti into potato launchers, etc. We typically don't bother having a booth, mainly because we hate standing around in it, so instead we put on the best damn party at Interbike with our good friend Stevil at All Hail the Black Market. This will be the 5th year of the Underbike party, and every year has been bigger, nuttier and zestier than the last. It's the one party at Interbike where you don't need an invitation or VIP pass. Just show up and party until the bar's dry. This year's Underbike will also be co-hosted by Paul Components and it's all gonna go down at The Beauty Bar and feature the musical stylings of The Black Jetts. So if you're in Vegas on the evening of September 19th, please get down with us.