Alex Ostroy of PoseurSport is a unique design talent. A trained commercial illustrator and lifelong cyclist, Alex has been involved in every aspect of the sport: lending his design and marketing expertise to Industry clients and his own ventures. Alex has been a long-time friend of us here at Ritte, and we've always been big fans of his work.
One of Alex's projects is designing unique paint designs for frames and we recently unloaded a bunch of demo Bosbergs, Vlaanderens and Snobs to be used as blank canvases for his madness. Of course, Alex's imagination can't be executed by just any painter. So the notable painter James Terrani brings these things to life.
So what were once collecting dust in storage, are now the reborn as some beautiful, crazy Bastards. Bravo.
For more about PouserSport and the kits, bikes and design, check out the website.