Dealer Spotlight: Cykel San Francisco by Spencer Canon

From our office in Los Angeles, a stunning drive north along the California coast will bring you to San Francisco, the home of Cykel SF. These fine folks have been a Ritte dealer since 2011 and we couldn't be prouder of them. A boutique full service shop, Cykel takes pride in stocking only the products they'd use themselves. They offer a range of services, including expert bicycle fitting, and even have a rotating display of artwork from local artists. If you happen to be in the San Fran area, Cykel is a perfect spot to not only get your butt on a Ritte but to get said butt fine tuned for optimal bicycle awesomeness.

We sat down and asked Nik and the folks at Cykel some questions about their shop and the SF cycling scene.

What inspired you to start Cykel in SF?

We decided to start Cykel because we wanted to create what we felt was our ideal bike shop in terms of service, merchandise and community. I had wanted to do this for many years and when my brother moved to SF, Rocio and I felt it was a great opportunity since I had always envisioned this as a family endeavor. We formed the original team with that as our inspiration, a family that loves to ride bikes.  

What are some of the ways that Cykel interacts and connects with the local riding and racing scene?

We have sponsored the Metromint Giro di San Francisco Criterium in past years and last year we sponsored a cyclocross team together with Vive la Tarte. We host our own weekend group rides and this year, we have new collaborations with the San Francisco Cycling Club and we’re sponsoring Wheeltalk Road, a men and women road cycling team.

What drew you to working with Ritte Cycles as a brand you sell?

Our relationship with Ritte started around the same time as the shop was being born. We had seen what Spencer was doing with the brand at interbike and we were really excited about where the brand was going. As a company it was fun and unique and the design was clean and fresh, exactly what we were looking for.


Who's your pick for this years Ronde Van Vlaanderen?

Tom Boonen…he’s riding it, right?

What do you think the cycling community could use more of in 5 words or less?

No more online mega discounting.


Do you have a favorite local ride?

My favorite local ride is a headlands loop on a beautiful San Francisco day with the wind in my hair, the sun in my face and my high-vis pink Vlaanderen between my freshly shaven, embrocationed legs. Basically, any ride that ends with coffee.


Best CX hand-up you've ever received?

I normally don’t ride cross, but when I do, I prefer Dos Equis.


What are some unique services or features of Cykel?

Cykel’s bike fits are one of our unique services. Our fit method is very hands on and we take a more holistic approach to fittings. We offer full bike fits with a purchase of a Ritte frame or full build and it’s also a service on its own that anyone with a Road, cyclocross, track or TT bike can get. We are a full service shop, we offer repairs on all kinds of bikes with quick turnaround. We showcase local artists and host event for them every other month but of course our finest asset is always the infamous ZoeDumplin, our drooly English bulldog.

So if you’re in the area or even visiting and would like to see a Ritte with your own eyeballs, please stop by and say “hi” to Niklas, Rocio, Chris and of course Zoe Dumplin’.

Ritte Women's Team and the WCA Join the Ride by Spencer Canon

Last September I had the opportunity to meet and race with Lauren Komanski of the Women's Cycling Association (WCA) in Ireland, after a couple of pints their wheels were turning about how Ritte could get involved in the WCA. When the idea of hosting a ride as part of the "Join the Ride" tour came up it was a no brainier, with Ritte's local connections and the WCA following we knew we would be able to put on a great event! The ride was hosted at the beautiful new cycling-themed restaurant/bar/watering hole Pedaler's Fork. After a couple months of planning and making sure every last detail was taken care of it was time for the event... and here came the rain! But even through we experienced some truly Belgian weather on the day of the event, hundreds of cyclists still showed up, including a huge turnout of local women cyclists and we all pushed through muck and had a great ride in the Santa Monica Moutains.

Thank you everyone who came out and supported the event and the WCA . The Ritte Women's Team may not be a pro team or even an NRC team but we are determined to be a part of the movement that is changing women's cycling and racing. A special thank you to Pedaler's Fork for the amazing hospitality and the WCA for allowing us to get on board and get involved.  Be on the look out for a "Join the Ride" tour near you.  Thank you to the RWT sponsors who donated to the event: Giro,Chris KingMission WorkshopPedaler's ForkAmgen Tour of CaliforniaSramB4-T9, 10- speed coffee and many more! photos by Nick Kova


Ritte Dealer Spotlight: Bike Riders NYC by Spencer Canon

The internet age has been especially hard on bike shops. Shopping is so easy now that you can just type, click and unbox. Maybe that works well with Christmas ornaments and speaker cables, but bicycles are complicated and fickle beasts and it takes an unnaturally gifted cyclist to choose, build, fit and maintain one correctly.

That's why we and many other bike brands choose to sell almost exclusively through bike shops... they're there for you. They're there for us. And we here at Ritte really want to be there for them. Ritte dealers are a unique breed; they are just as individualistic and adventurous as Ritte riders. So naturally we’re excited to introduce you to another awesome Ritte dealer, Bike Riders NYC out of Brooklyn, NY.

Staffed by a crew of seasoned racers and mechanics, Bike Riders NYC is driven to provide the highest level customer service and will even come pick up your bike if need be. On top of tuning your bike they also offer fitness testing and bike fitting services. We sat down to ask founder Mike Sherry some questions.


What inspired you to start Bike Riders NYC?

We started Bikeriders with the goal of providing the level of personal bicycle service that you would expect as a team rider or on a tour. We offer super convenient services like pick up/ drop off & onsite mechanical services as well as onsite bike fitting. NYC is filled with busy people who love to save time and appreciate great service. That's where we come in and what we do best. It grew out of a fitting and coaching business I ran for years called Performance Labs. Our clients would ask me about mechanical services etc and it was really a natural evolution to offer more services and open a shop.

What are some of the ways that Bike Riders NYC interacts and connects with the local riding and racing scene?

We are a staff of former professional & elite racers. We work with several clubs in the community and also back a local Ritte program. We offer clinics on repair and maintenance, injury prevention, and bike fitting. We've also raised funding for World Bicycle Relief and donate time an services the Challenged Athletes Foundation which is a great cause championed by some fantastic friends and clients in the local triathlon community here.

What drew you to working with Ritte Cycles as a brand you sell?

There are a lot of reasons we were drawn to Ritte. The most important thing for any bike is that it performs. Anyone who has ridden one these bikes would agree that it's a dream ride. I've been lucky to be in the industry for over a decade and have had the opportunity to ride just about everything and the product performs far beyond its price point. We also love Ritte's attitude toward cycling and in many ways and it really captures how we feel about the sport. In the end we all just love to ride and love to have fun and a few laughs doing it. Everything from the paint & design, custom paint options, to the story behind the brand name is in line with our shop.

Who's your pick for this years Ronde Van Vlaanderen?

I would like to say Sagan because I love watching him race but the Ronde is not really for him if he races it at all. I think we're going to keep picking Stybar to win any and all classics until it actually happens. He did some amazing finishes in last year's Vuelta and rode well at Het Nieuwsblad. Omega also has a team built for these races much like Domo in 2001. They have a 3-pronged attack with  Boonen, Stybar, & Terpstra and it just becomes a lottery with those guys.

What do you think the cycling community could use more of in 5 words or less?

More waving. More high fives?

Do you have a favorite local ride?

Pre-dawn in Central Park. I have two young kids and work six days a week so I have pretty big limits on how much riding I get in. It's either before sunrise in the Central Park or it's limited to commuting.  It's not advertised but NYC does sleep sometimes and it's usually when I start my ride. It's pretty awesome and feels like that opening scene to Vanilla Sky some mornings.

Best CX hand-up you've ever received?

A giant swig of Sixpoint Bengali IPA

What are some unique services or features of Bike Riders NYC?

We offer convenience services like pick up/ drop off & on-site mechanical services as well as on-site bike fitting. We also have a full-service workshop in a Sprinter truck. We built our business around the service course and the fit studio so it feels like a lab more than a retail store.

If you’re in the NYC area and would like to check out some sweet Ritte bikes or get your current bike dialed in and fitted please make sure to stop by Bike Riders NYC or check them out at these guys will make sure to take care of you!

Custom paint sketch sheet by Spencer Canon

I recently posted a shot of my computer screen on Instagram. On it was the Illustrator file I use to sketch out custom paint jobs. There are many we've done that didn't end up on this sheet, but this is quite a few of the customs we've done over the past year. If you order up a custom painted Ritte, chances are that you'll get a screenshot from this worksheet.

If you look close, there's a sketch of two possible stock paint jobs for one of next years' frames.

If you look close, there's a sketch of two possible stock paint jobs for one of next years' frames.

At some point when I've got a bit more time I'd like to dig up pictures and sketches of all the frame designs we've done over the past five years and put them in chronological order. Would probably be pretty interesting to see the design paths I've followed. 

POC + Ritte Cycling Team by Spencer Canon

Press Release from POC:

POC and Ritte form cycling team

Kyle and Nico in action.

Kyle and Nico in action.

POC continues its move into the road bike scene and partners with Ritte Bicycles to form the POC + Ritte Cycling Team.

POC, a leading manufacturer of skiing and mountain biking helmets, goggles and body armor, has established a partnership with California-based Ritte Bicycles.

The first initiative between the two companies is the POC + Ritte Cycling Team where POC will provide the apparel, helmets and eyewear for enhanced performance and to promote safety.

“It was a relief to stumble across Ritte. They have an outstanding approach to design, color and graphics and we are very proud to have the team riding with the full POC kit.“ says Stefan Ytterborn, POC CEO and founder. “Cycling is not only about crossing the finish line first, but to have fun. The team’s passionate, positive and enthusiastic attitude to road cycling simply makes you happy.

The team will be competing in amateur road races in the Western United States and field a roster of 17 cyclists, including State Champions as well as lawyers, school teachers, architects, actors and NASA employees.

We are excited to be fielding this team with POC and are already blown away by the quality and function of POC’s products.” says Spencer Canon, founder of Ritte Bicycles. “I really think POC will revolutionize the way cyclists think about helmets and I’m proud that we can be an early adopter.”

The POC + Ritte Team will be riding the Ritte Vlaanderen frame set.

The POC + Ritte Team will be riding the Ritte Vlaanderen frame set.

The collaboration with Ritte is another interesting partnership for POC. Earlier this year, POC has announced a three-year partnership with team Garmin-Sharp as well as an exclusive partnership with Volvo Car Group.

In contrast to our partnership with Garmin-Sharp, team POC + Ritte is an opportunity for us to support at a level which is closer to the broader group of racers and cycling enthusiasts around the world”, says Stefan Ytterborn. “It is going to be an exciting and energizing journey together with Ritte”.

The Team will be using POC's lineup of helmets, glasses and cycling clothing.

The Team will be using POC's lineup of helmets, glasses and cycling clothing.