In 1919, a talented young bike racer from Flanders named Henri “Ritte” Van Lerberghe showed up bikeless to the starting line of the Tour of Flanders. The First World War had just ended, and Ritte traveled to the race straight from the frontline. He borrowed a bike from a local, and in the typical Ritte style, attacked the pack almost immediately. Ritte built up such a sizable lead by the finishing town that instead of heading to the velodrome for the victory lap, he decided to veer off course and stop at a pub for pint. One beer turned into three or four, and despite the fact that he now felt more like hanging out with the locals than winning the biggest race of the year, Ritte was coaxed back on his borrowed bike and wobbled across the street to complete the finishing laps on the velodrome. Ritte had won Belgium’s greatest race and had fun doing it.
The very nature of riding a bicycle is to have fun and be free, so pretense and attitude just doesn’t have a place in our world. Ritte Bicycles began with this simple goal: to offer cyclists the best possible racing bicycles at the best possible value. No gimmicks, no attitude, no BS.
We're a small company devoted to offering dedicated enthusiasts and racers the best racing bikes at the best possible prices. If we couldn't do this with the best intentions, then we wouldn't do it at all, so please feel free to contact us with any questions, comments, critiques and/or excellent slow-cooker recipes you can think of.
General inquiries and customer support: email@example.com
Custom frames: firstname.lastname@example.org
Clothing and kit: email@example.com
We get a lot of calls and emails that we can't always get to immediately, so please give us a few days to get back to you. (And if you don't hear back, just hit us up again.)